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Note that your introduction to the organization will be more important with this assignment as there is a good chance that your marker is not familiar with it. Use the marking weight of each section as a rough guide to the length of that particular section. For example, if the External Analysis section is worth 15% of the assignment mark, then it should be approximately 15% of the report. In other words, it should be approximately 750 words in length for Assignment 3. Remember that Assignment 3 is being written for the CEO. Thus, Assignment 3 is not a case study, but a strategic report. Note that the CEO has asked you to write the report. Do not rely on quotes or copy passages from other sources. You are to provide unique content, analysis, and discussion for each assignment. Also, remember that as you are writing this report for the CEO of the company, you can assume that the CEO knows and understands all of the course concepts. Do not try to “teach” the reader or explain any of the course concepts. You are to write the report from the perspective of today. If you write the report based on a past date, you will receive a mark of ZERO (0%).