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Professional Assignment 1 – CLO 1, CLO 2, CLO 5, CLO 7, CLO 8
One of the major reasons for the growing importance of integrated marketing communications over the past decade is that it plays a major role in the process of developing and sustaining brand identity and equity. In 3-4-page, APA-formatted paper, discuss the role of Integrated Marketing Communication (IMC) in branding.
Cite two (2) peer-reviewed articles not including your textbook.
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[Tech Team Link Turnitin Rubric: COB – Written Paper Rubric]