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Module 4 Case Assignment We have discussed a variety of theories that can be app

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Module 4 Case Assignment
We have discussed a variety of theories that can be applied to health
related decisions. For this 6-8 page assignment, you will focus on
soda consumption (i.e. Coke, Pepsi, Sprite) or junk food consumption
(potato chips). You will apply at least 3 topics/theories listed below to
modify or change the negative health behavior of soda or junk food
consumption.
Prospect Theory
Costs, benefits, risks
Bounded Rationality
Limitations present through limits of personal
knowledge, lack of information, emotions, time
constraints, etc.
Overconfidence Effect
What do people think they know about this vs. facts,
common misconceptions, etc.
Fogg’s Behavior Model
Motivations, behaviors, and triggers
Transtheoretical Model
Precontemplation, Contemplation, Preparation, Action,
Maintenance
** Since all of these theories apply differently from person to person
and depend on individual circumstances, discuss a hypothetical
scenario when necessary. For instance, not everyone has the same
limitations of knowledge on soda or junk food, same triggers and
motivators, etc. Discuss the 3 theories in general and apply a variety
of potential scenarios.
The Case Assignment for this course will be a 6-8 page essay
(excluding title page and reference page). You should use a minimum
of 3-4 sources (at least 2 from the Touro library) in your Case
Assignment.
Writing Guidelines
Essay must be double-spaced with 1-inch margins and typed in
12-point Times New Roman.
Your paper should have a title page and references page (not
included in the 5-8 page total count).
Essays should be proofread for spelling and grammar
mistakes.
You must cite all texts used, including page numbers to avoid
plagiarism.
Make sure your paper has an introduction (with purpose
statement), main points in the body of the paper, and an overall
conclusion section.
Build support in your paper with background material including
library sources that use the terms we discussed throughout the
course/program (Use at least 2 sources from the Touro library)

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