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Module 2 Assignment
Marketing Plan must be addressed:
1. Describe your product/service/intervention.
a. How will the product/service make it easy and convenient for the priority population to do the behavior and receive the associated benefits? What is the motivation to participate?
b. How will the product/service help to reduce barriers to and or the cost of the behavior you want to priority population to engage in?
c. What is the care product (or bundle of benefits) that they will receive if they purchase and use the product? 2. What will the priority population have to “give-up” or “pay” to receive the augmented product and the bundle of benefits? Consider both financial and non-financial.
3. Recruitment plan……What promotion tools will you use to promote your program? How, When, and Where will you let the priority population know about the item or services.
Please create an item that you would use for you to market your health program. You can use most common programs such as Micro-Soft word or Publisher or create a PDF.
I have uploaded my final proposal and the budget.